The basic concept of this style, that is also called biomorphism, is a deep understanding of natural forms, the predominant use and imitation of natural materials. It is not about being “inspired” by nature or copying it. The idea is that nature itself gives the designer basic clues how to generate the structural design of the product making it not only eye-catching but also comfortable for using in everyday life. Biomorphism was mostly accepted at the beginning of the 20th century. It became very popular by the 1950s.The founder in architecture is the American architect Frank Lloyd. At that time, the brightest representatives were Eero Saarinen, Charles and Ray Eames.
Nowadays one of the most famous designer who is involved in such an amazing art is Ross Lovegrove, who likes to push the boundaries of rapidly developing technologies and enjoys the digital age of the 21st century. His passion for form in motion and the embodiment of lightness is clearly reflected in his visionary work that is known as ‘fat-free’ design. The incredible projects such as Ty Nant waterbottle , 3D-printed ladies high heels, Foliates 3D-printed 18ct gold rings, MOOT carbon-fibre chair, Seed of Love really make you look at the art differently.
A great number of other designers continue applying such a modern style in their works too. They observe beautiful forms the nature creates and represent them in the items of furniture, buildings and other projects, by adhering the principle of a prosperous mix titled DNA (design+nature+art), which means bringing the natural process into the design process. It is not about creating freaky things it’s about the reproducing the simple nature forms. By the way, the main feature of organic design is uniqueness. So, if you are looking for an innovative and exclusive design, this style is absolutely worth paying attention to.